Ukraine’s Pavilion at Expo 2025 Osaka

Ukraine's pavilion at Expo 2025 Osaka, titled 'Not for Sale,' focuses on promoting culture and values through the familiar language of goods, emphasizing what cannot be priced: freedom, dignity, sovereignty. The pavilion resembles a store but excludes the possibility of buying, turning items into prompts rather than commodities. Each object carries a barcode, which visitors can scan with a handheld device provided by the pavilion. The device plays short videos that deepen the explanation, linking the object to a value and showing how that value is threatened or defended in the context of the ongoing invasion.