The key principles of PLG: Leah Tharin at #mtpcon London 2025

Leah Tharin is a leading Product-Led Growth (PLG) advisor with years of experience in the product space. At #mtpcon London 2025, she led an actionable session on the key principles of Growth in Product and what it will look like in the future. Leah began by breaking down what Product-Led growth is and how we can execute it: Build intent for time – Product, instead of sales, build conversation with customers. Ask your customers for something – this could be, for example, asking customers to try o