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Verify on official websiteThe 2025 Forrester B2B Summit in Phoenix addressed shrinking budgets, increasing lead targets, and the race to adopt AI tools. Key trends emerged explaining why some brands break through while others struggle. Statistics about buyer behavior reveal what influences purchase decisions and what buyers find useless in current approaches.
Friday, April 11, 2025
The 2025 Forrester B2B Summit in Phoenix addressed shrinking budgets, increasing lead targets, and the race to adopt AI tools. Key trends emerged explaining why some brands break through while others struggle. Statistics about buyer behavior reveal what influences purchase decisions and what buyers find useless in current approaches.
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Request a DemoOr start free trial →Forrester Summit 2025 takes place on Friday, April 11, 2025 in Phoenix. All times are in UTC.
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