WebMobi vs Swapcard
Networking-first event platform — attendee networking is inside the published entry tier, and every exhibitor-facing feature is an add-on above it. Feature-by-feature comparison and published pricing — and when each one is the better choice.
WebMobi advantages
- One published price for the event, rather than a starting price plus three unpriced add-on lines and an unpriced white-label band
- Registration is part of the platform — Swapcard prices it as a separate "Custom" product
- Priced per event, not metered by Event Contacts consumed across an annual term
- 0% of ticket revenue on every plan, permanently
Swapcard limitations
- Every exhibitor-facing capability is an add-on above the published price — "Exhibitor Networking", "Exhibitor Lead Center" and "Hosted Buyer & Smart Meetings" are each marked as add-ons, not included lines
- None of those add-ons carries a published figure, and neither does the branded or white-label app
- The published figure is a floor, footnoted "*Self-service starting price. Final cost depends on attendee volume and upgrades"
- Billing is metered on people: volume is "the number of Event Contacts included and consumed during the subscription term, measured as Attendees and/or Exhibitors", billed annually, net-30
Which is right for you?
The honest answer depends on your event size, budget, and feature priorities. Here's when each wins.
- One published price for the event, rather than a starting price plus three unpriced add-on lines and an unpriced white-label band
- Registration is part of the platform — Swapcard prices it as a separate "Custom" product
- Priced per event, not metered by Event Contacts consumed across an annual term
- 0% of ticket revenue on every plan, permanently
- AI attendee matchmaking + networking — private beta, activated on request (book a demo or email support@webmobi.com)
- Public 130K-event discovery directory drives free attendee acquisition
- Matchmaking uses behaviour, not only profile fields: "Swapcard uses visible profile fields, attendee interests, job roles, and in-app behavior (like booth visits or session views) to suggest matches"
- Attendee networking and a named AI agent, "Sherlock", are both included lines in the published entry tier
- Meeting-location capacity management — "Set a capacity for each meeting location to control the number of meetings" across "meeting rooms, networking halls, and exhibitor booths"
- Offline lead capture with card scanning — "Badge scanning, business card OCR, and offline mode ensure no lead is missed, with full attendee profiles captured in one tap"
- A hosted-buyer programme with AI-generated meeting schedules, sold as "Hosted Buyer & Smart Meetings"
- Native iOS and Android apps, plus a genuine white-label option where the store publisher is "Your organization (Apple or Google accounts)"
- Publishes a real number for the entry tier: "Starting at* $610 per year"
Feature comparison
How WebMobi stacks up against Swapcard. ✓ = supported. ✓★ = best-in-class. — = partial / paid add-on.
| Feature | WebMobi | Swapcard |
|---|---|---|
| Pricing transparency Swapcard publishes one starting figure for its Event Engagement Platform. Its registration product is "Custom", and none of the three add-on lines is priced — so the published number covers attendee networking and little else a trade show is buying. | ||
| Registration & ticketing Swapcard sells registration as a second product line, the "Registration & Management Platform", priced "Custom — Based on registrant volume & complexity". | ||
| Native mobile conference app (iOS + Android) Both ship native apps. Swapcard's iOS listing (SWAPCARD CORPORATION) was shipping updates during the audit; the Android half rests on the vendor help centre rather than a store page. | ||
| Custom branding & white-label Swapcard does offer a true white-label — the store publisher becomes "Your organization (Apple or Google accounts)" — but "Brand & White Label" is an association-and-enterprise band, not part of the published self-service tier. Its mid option, the Branded App, keeps a "Powered by Swapcard" mention. | ||
| Attendee directory + 1:1 attendee messaging Swapcard: "an AI-curated attendee list that filters by role, interest, location, and company size", with chat opening once a connection request is accepted. Both sit inside the included "Attendee Networking" line. WebMobi networking is in private beta and is not enabled by default. Request activation at /contact-sales or support@webmobi.com. | ||
| AI-matched attendee networking Swapcard is one of the few vendors in the audit to state a behavioural basis: matches use "visible profile fields, attendee interests, job roles, and in-app behavior (like booth visits or session views)". Included in the entry tier alongside its Sherlock AI agent. WebMobi networking is in private beta and is not enabled by default. Request activation at /contact-sales or support@webmobi.com. | ||
| 1:1 meeting scheduling Base 1:1 booking sits inside the included "Attendee Networking" line — "Schedule 1:1 or group meetings based on shared availability". The AI-generated "Hosted Buyer & Smart Meetings" layer on top is a separate add-on. WebMobi networking is in private beta and is not enabled by default. Request activation at /contact-sales or support@webmobi.com. | ||
| Meeting room / table assignment Swapcard: "Provide multiple onsite meeting locations like meeting rooms, networking halls, and exhibitor booths… Set a capacity for each meeting location to control the number of meetings." WebMobi books the meeting; it does not assign the room. | ||
| Exhibitor-to-attendee matchmaking The capability is real — "AI surfaces the right prospects early, so exhibitors arrive with a warm list, not a blank slate" — but the pricing page marks "Exhibitor Networking" as an add-on rather than an included line. WebMobi networking is in private beta and is not enabled by default. Request activation at /contact-sales or support@webmobi.com. | ||
| Lead retrieval + CRM sync WebMobi: no exhibitor lead retrieval or CRM sync in the product today (see /lead-retrieval-app); a CRM connection is scoped in an enterprise contract. Swapcard's lead capture is strong — badge scanning, business-card OCR and offline mode — but "Exhibitor Lead Center" carries an add-on marker on the pricing page, and the attendee help centre conditions scanning on the organiser granting Lead Capture rights. | ||
| Transaction fees on paid tickets WebMobi: 0% on every plan, permanently. Swapcard: no ticket-fee rate appears in the pricing detail read on 2026-09-08; billing is metered by Event Contacts, annual, net-30. |
If you spot an inaccuracy, email hello@webmobi.com.
Pricing — what you'll actually pay
Professional Event
$999 per event
Professional Event; Includes your Growth subscription, still running. One line — no add-on tiers above it.
- Published prices: a free plan, subscriptions, or a pass for one event
- An app on iPhone and Android for attendees and door staff
- Check-in by QR scan, by name and for walk-ins
- No annual contract needed: a one-event pass does not renew
- 0% transaction fees on paid tickets
Comparable tier
Starting at* $610 per year
*Self-service starting price. Final cost depends on attendee volume and upgrades. The second product line, Registration & Management, is priced "Custom — Based on registrant volume & complexity." Volume is the number of Event Contacts included and consumed during the subscription term, measured as Attendees and/or Exhibitors. Quoted exactly as Swapcard publishes it — and no add-on, and no branded or white-label app, carries a published figure at all.
- Every exhibitor-facing capability is an add-on above the published price — "Exhibitor Networking", "Exhibitor Lead Center" and "Hosted Buyer & Smart Meetings" are each marked as add-ons, not included lines
- None of those add-ons carries a published figure, and neither does the branded or white-label app
- The published figure is a floor, footnoted "*Self-service starting price. Final cost depends on attendee volume and upgrades"
- Billing is metered on people: volume is "the number of Event Contacts included and consumed during the subscription term, measured as Attendees and/or Exhibitors", billed annually, net-30
- Registration and onsite are a second product line entirely, priced "Custom — Based on registrant volume & complexity"
Pricing comparison is illustrative; competitor pricing is often quote-only and varies by scope. WebMobi pricing is public at webmobi.com/pricing.
Source: swapcard.com/pricing-plans, read 2026-09-08.
Frequently asked questions
What does Swapcard actually cost?
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Swapcard publishes one figure and four blanks. The Event Engagement Platform is listed at "Starting at* $610 per year", footnoted "*Self-service starting price. Final cost depends on attendee volume and upgrades." The Registration & Management Platform is priced "Custom — Based on registrant volume & complexity." No price is published for "Exhibitor Networking", "Exhibitor Lead Center", "Hosted Buyer & Smart Meetings", or the branded/white-label app. Volume is the number of Event Contacts included and consumed during the subscription term, measured as Attendees and/or Exhibitors. Billing is annual, net-30. Source: swapcard.com/pricing-plans, read 2026-09-08 — and we publish no estimate for the parts Swapcard leaves blank, in either direction.
Is exhibitor lead capture included in Swapcard's published price?
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No. The capability is real and good — "Badge scanning, business card OCR, and offline mode ensure no lead is missed, with full attendee profiles captured in one tap" — but the pricing page marks "Exhibitor Lead Center" with an add-on marker rather than an included one, and the attendee help centre adds that scanning appears only "if the Event Organizer gives you Lead Capture rights". The same is true of "Exhibitor Networking". For a trade show, that means the two capabilities you are buying for are both above the line.
How does Swapcard's matchmaking compare with WebMobi's?
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Swapcard is ahead of us today, and on a dimension worth naming: it is one of the few vendors in our 2026-09-08 audit that states a behavioural basis rather than a profile-only one — "visible profile fields, attendee interests, job roles, and in-app behavior (like booth visits or session views)". Attendee networking and its Sherlock AI agent are both included in the published entry tier. WebMobi's attendee matchmaking is a private beta: off by default, switched on per customer at /demo or support@webmobi.com. If matchmaking has to be generally available for your next event, Swapcard ships it and we do not. We publish what each of the 35 vendors we audited matches on, side by side, at /compare/event-app-networking-features.
Can we get our own branded app from Swapcard?
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Yes, at a level that is not the published tier. Swapcard offers a genuine white-label where the App Store publisher becomes "Your organization (Apple or Google accounts)", with "Full control over store presence and app identity" — and a longer launch because of the store accounts, reviews and assets. The cheaper Branded App keeps a "Powered by Swapcard" mention. Both sit in the "Brand & White Label" band aimed at associations and enterprises rather than in the self-service line, and neither is priced publicly.
When is Swapcard the better choice?
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When the event is a trade show or an exhibition and exhibitor outcomes decide renewal. Hosted buyers with AI-generated schedules, meeting locations with per-location capacity limits, business-card OCR and offline scanning are a coherent set that WebMobi does not match — we book meetings but do not assign rooms, and our matchmaking is a beta. Choose WebMobi when you want one published price covering registration and the event, 0% of ticket revenue, and per-event rather than per-contact billing.
Compare WebMobi against other platforms
Honest, defensible comparisons — pick the one closest to your current stack.
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