Science & Soul of Brand Marketing Summit - Brand Innovators

In an era dominated by dashboards and data points, how do marketers ensure their brand strategy goes beyond the numbers? In this keynote, Kraft Heinz explores how to connect performance metrics with real human impact, crafting marketing that drives not just KPIs but meaningful engagement and loyalty. Global brands need to speak to consumers on a local level in order to break through culturally . This session examines how to nurture local identities while aligning with broader corporate strategy—