SB Member Network: Shifting Customer Behavior and Demand December Member Meeting

Engaging customers in sustainability efforts enables us to increase the reach and impact of these programs, while simultaneously driving demand. Each December, the Sustainable Brands Member Network gathers for a full day of interactive learning and community-led insights on the intersectionality of Marketing and Sustainability. Specifically, we explore how we can collectively shift cultural norms and inspire customers to demand and adopt more sustainable behaviors.