MSI 2025 Summit: Marketing in the Age of AI

Save the date for the annual Marketing Science Institute Summit, held at the UCLA Luskin Center from February 12-13. Join us for MSI’s 2025 Summit to discuss what we have learned, and what we can learn from successful use cases for both businesses and consumers. How are companies using AI in sales and service interactions—and how are consumers responding? What skill sets do analysts and marketers need to thrive—and how can managers engage and motivate them—in the transition to AI-assisted decisi