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Join the world's best B2B marketers for two full days of tactical content, in-depth sessions, and meaningful connections. Demand & Expand unites the full funnel, from lead gen to lifecycle, from ops to expansion, so you can meet and learn from the innovators shaping modern GTM.
Tuesday, May 19, 2026 - Wednesday, May 20, 2026
San Francisco, CA
600 expected
Demand & Expand 2026 is the premier event for B2B marketing teams, offering two days of tactical content, in-depth sessions, and meaningful connections in San Francisco. This event is designed to unite the full funnel, from lead generation to lifecycle management, providing attendees with actionable strategies to break bottlenecks and shape modern GTM approaches.
Join the world's best B2B marketers for two full days of tactical content, in-depth sessions, and meaningful connections. Demand & Expand unites the full funnel, from lead gen to lifecycle, from ops to expansion, so you can meet and learn from the innovators shaping modern GTM.
This event aligns with current industry trends:
Demand & Expand - The Premier Event for B2B Marketing Teams takes place on Tuesday, May 19, 2026 to Wednesday, May 20, 2026 in San Francisco.
Demand & Expand - The Premier Event for B2B Marketing Teams focuses on Demand Generation, GTM Operations, Product-Led Growth Marketing, Expansion Marketing, AI Marketing Transformation. Related topics include AI-first Demand Generation, Lifecycle Marketing, Attribution, AEO/GEO, AI Marketing Tactics & Agentic Marketing Workflows.
Demand & Expand - The Premier Event for B2B Marketing Teams addresses key industry trends including AI Marketing Transformation, Product-Led Growth, GTM Operations. Attendees can expect sessions, panels, and networking focused on these emerging areas.
Demand & Expand - The Premier Event for B2B Marketing Teams is designed for CMOs, Marketing Leaders, Marketing Operations Professionals. Key reasons to attend include: Gain actionable insights from 600+ B2B marketing leaders across five tracks covering demand generation, GTM ops, PLGTM, and expansion.; Discover innovative AI marketing tactics and agentic marketing workflows to transform your marketing strategies.; Connect with industry peers from leading companies like Amplitude, Zoom, and Salesforce to build valuable relationships and expand your network..
Demand & Expand - The Premier Event for B2B Marketing Teams takes place at City View at Metreon in San Francisco, CA.
Demand & Expand - The Premier Event for B2B Marketing Teams scores highest for learning value (9/10). Networking score: 8/10, Learning score: 9/10, Business deals score: 6/10. The event typically attracts 600+ attendees.
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