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Verify on official websiteInsights from Cosmoprof Bologna 2025, where I spoke with 39 skincare and haircare brands from 18 countries across the beauty landscape. From ingredient preferences to everyday concerns, these conversations revealed what today’s shoppers are really searching for – and what it takes for a brand to earn their trust. Beneath the surface of emerging trends, a deeper pattern came into focus: consumers want performance, transparency, and connection.
Sunday, March 30, 2025
Bologna, Italy
Insights from Cosmoprof Bologna 2025, where I spoke with 39 skincare and haircare brands from 18 countries across the beauty landscape. From ingredient preferences to everyday concerns, these conversations revealed what today’s shoppers are really searching for – and what it takes for a brand to earn their trust. Beneath the surface of emerging trends, a deeper pattern came into focus: consumers want performance, transparency, and connection.
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Request a DemoOr start free trial →Cosmoprof Bologna 2025 – The Trends Shaping Beauty Now takes place on Sunday, March 30, 2025 in Bologna. All times are in UTC.
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