The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct sales relationships, purchasing decisions now involve multiple stakeholders and extended research phases.
Monday, March 10, 2025
The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct sales relationships, purchasing decisions now involve multiple stakeholders and extended research phases.
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