ACR 2025 – Association for Consumer Research

Consumer behavior touches numerous aspects of people’s lives. Buying, where consumers exchange their money for goods, services and experiences, is one prominent way that consumer behavior enters into people’s lives. While useful in studying the economic aspect of the consumer, the notion of buying does not, at times, fully capture the rich and complex set of behaviors consumer researchers study — nor that consumer behavior touches. ACR 2025 seeks to highlight this richness in consumer research .