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Verify on official websiteAs the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value.
Monday, February 9, 2026 - Sunday, February 15, 2026
Madrid, Spain
As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value.
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Request a DemoOr start free trial →2026 AMA Winter Academic Conference: Call for Papers takes place on Monday, February 9, 2026 to Sunday, February 15, 2026 in Madrid. All times are in UTC.
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