As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value.
As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value.
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Request a DemoOr start free trial →2026 AMA Winter Academic Conference takes place on Friday, February 13, 2026 to Sunday, February 15, 2026.
2026 AMA Winter Academic Conference is held in Madrid, Spain at Madrid Marriott Auditorium Hotel & Conference Center.
2026 AMA Winter Academic Conference is free to attend.
2026 AMA Winter Academic Conference is designed for technology professionals looking to network, learn, and discover new opportunities.
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