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Verify on official websiteAs the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value.
As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value.
Friday, February 13, 2026 - Sunday, February 15, 2026
Madrid, Spain
Free
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Request a DemoOr start free trial →2026 AMA Winter Academic Conference takes place on Friday, February 13, 2026 to Sunday, February 15, 2026 in Madrid. All times are in UTC.
2026 AMA Winter Academic Conference is free to attend. Premium options are available up to USD 1039.
2026 AMA Winter Academic Conference takes place at Madrid Marriott Auditorium Hotel & Conference Center in Madrid, Spain.
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