2025 AMA Winter Academic Conference

The 2025 theme, Marketing in Service of Nature and Humanity , emphasizes the crucial role marketing plays in expanding beyond traditional profit-centric models. Join the conversation on the importance of integrating environmental stewardship, social responsibility and inclusivity into marketing practices to promote planetary well-being and the collective good. Register today and join a community of forward-thinking scholars to explore groundbreaking research, connect with peers, and discuss the