Virtual Event Marketing 2025: Turn Attendees into Customers

Virtual events have become a B2B marketing powerhouse – but are you turning those event attendees into actual customers? In fact, 98% of B2B marketers say virtual events are one of the best channels for generating high-quality leads , surpassing many traditional tactics. Webinars and online events aren’t just pandemic-era stopgaps anymore; they’re strategic tools for driving pipeline growth. 45% of B2B marketers rank webinars as the most effective top-of-funnel tactic , reflecting how pivotal th