2025 AMA Global Marketing SIG Conference

Join the Global Marketing SIG (GMSIG) for this annual event designed to provide a forum where attendees can listen, reflect and creatively engage in the ongoing evolution of the global marketing field. This year’s theme inspires global marketing researchers to investigate how companies can effectively navigate digital challenges and leverage cross-cultural strategies for success in diverse markets. The 2025 event presents an excellent opportunity for marketing academics to share their research and learn from others in digital marketing strategies. The event will feature interactive sessions, a doctoral consortium and panel discussions on key themes. Attendees will also have the chance to network with leading international marketing scholars. Set in Sydney, Australia, known for its iconic landmarks and vibrant culture, the conference promises valuable insights and a rich cultural experience.