Case Study

World CIO 200 Summit

Massive engagement: 800+ posts, 7,000+ actions, 40 speakers, 50 sessions, 17 exhibitors

About World CIO 200 Summit

The World CIO 200 Summit is the world's most exclusive gathering of technology leaders, bringing together 200 of the most influential CIOs, CTOs, and IT executives from Fortune 500 companies. The summit focuses on digital transformation, emerging technologies, cybersecurity, and leadership excellence. WebMobi was selected to power the event platform for this prestigious conference.

The Challenge

With 200 high-profile attendees, 40 world-class speakers, 50 concurrent sessions, and 17 technology exhibitors, the World CIO 200 Summit needed a sophisticated platform that could:

  • Drive unprecedented engagement among busy executives
  • Showcase exhibitor solutions effectively
  • Facilitate meaningful networking and knowledge sharing
  • Provide exhibitors with robust lead capture capabilities
  • Deliver real-time analytics and ROI metrics
  • Create a gamified experience that encourages participation

Record-Breaking Engagement Metrics

800+
Activity Feed Posts
Photos, insights, discussions
7,000+
Total Actions
Likes, comments, shares
95%
Active Users
190 of 200 attendees engaged

These numbers represent one of the highest engagement rates ever recorded for an executive conference, demonstrating the power of WebMobi's platform to captivate even the busiest technology leaders.

Key Features Delivered

Activity Feed & Social Wall

A vibrant, real-time activity feed became the heart of the event. Attendees shared insights, photos, and key takeaways from sessions. The feed was displayed on large screens throughout the venue, creating a sense of community and FOMO that drove participation to record levels.

Exhibitor Showcase & Lead Capture

17 premium technology exhibitors received dedicated profile pages, booth locations on interactive maps, and QR-based lead capture tools. Exhibitors collected 2,300+ qualified leads with detailed interaction data, making it the most successful sponsorship year in summit history.

Banner Advertising & Sponsored Content

Premium exhibitors could purchase banner ad placements within the app, generating over 45,000 impressions. Sponsored posts in the activity feed generated 3x higher engagement than organic posts, providing clear ROI for sponsors.

Gamification & Leaderboard

A sophisticated points system rewarded attendees for session attendance, social engagement, exhibitor visits, and networking. The real-time leaderboard created friendly competition among executives, with the top 20 winning premium prizes including executive coaching sessions and tech gadgets.

Speaker Management & Session Ratings

All 40 speakers had detailed profiles with bios, social links, and session information. Post-session ratings and feedback helped identify the highest-rated speakers (4.7/5 average) and shaped the agenda for future summits.

Real-Time Analytics Dashboard

Event organizers had access to a comprehensive analytics dashboard showing live engagement metrics, session popularity, exhibitor traffic, and attendee sentiment. This data enabled real-time adjustments and provided valuable insights for future events.

The Solution

WebMobi delivered an enterprise-grade event platform featuring:

  • White-Label Mobile Apps: Branded iOS/Android apps with offline support
  • Activity Feed: Real-time social engagement with moderation tools
  • Exhibitor Portal: Lead capture, analytics, and booth management
  • Banner Advertising: Monetization through in-app banner placements
  • Gamification Engine: Points, badges, leaderboards, and prizes
  • Speaker Profiles: Detailed bios, ratings, and session information
  • Analytics Dashboard: Real-time metrics and post-event reporting
  • Networking Tools: Attendee directory, 1-on-1 messaging, meeting scheduler

Comprehensive Results

40
Speakers
50
Sessions
17
Exhibitors
200
CIOs
800+
Posts
7,000+
Actions
2,300+
Leads
45K+
Ad Impressions

The World CIO 200 Summit set new benchmarks for executive conference engagement. The combination of social features, gamification, and exhibitor tools created a highly interactive experience that delivered value for all stakeholders - attendees, speakers, exhibitors, and organizers.

"In 10 years of organizing this summit, we've never seen this level of engagement. WebMobi's platform transformed our event from a traditional conference into a thriving digital community."
— Summit Director, World CIO 200

Ready to Create a World-Class Conference Experience?

Let us help you drive record-breaking engagement with social features, gamification, and exhibitor tools