Case Study

Asian Paints Employee Engagement

Transforming workplace culture through meaningful conversations, peer-to-peer recognition, and gamification

About Asian Paints

Asian Paints is Asia's largest paint company and India's most trusted brand. With a legacy spanning over 75 years, they have been bringing color and joy to millions of homes and workplaces across the world. Asian Paints partnered with WebMobi to create an innovative employee engagement platform that would foster collaboration, recognition, and continuous learning.

The Challenge

Asian Paints needed a solution to:

  • Enable meaningful conversations across distributed teams
  • Build a culture of peer-to-peer recognition
  • Create engaging learning experiences through gamification
  • Host virtual and in-person events and meetups
  • Facilitate microlearning with topic-based groups

Key Features

Meaningful Conversations

Created dedicated spaces for employees to discuss, collaborate, and innovate. Built micro-communities for specific teams and product groups, enabling seamless communication across the organization.

Peer-to-Peer Recognition Through Gamification

Implemented a comprehensive gamification system where employees could recognize and reward each other's contributions. Created fun challenges, leaderboards, and achievement badges to drive engagement and motivation.

Host Events and Meetups

Enabled Asian Paints to seamlessly organize both virtual and in-person events. Employees could discover, RSVP, and participate in company-wide events, team meetups, and knowledge-sharing sessions.

Microlearning with Topic-Based Groups

Created topic-based learning groups where employees could access bite-sized learning content, participate in discussions, and share knowledge. Enabled continuous learning and skill development across the organization.

The Solution

WebMobi delivered a comprehensive employee engagement platform that combined:

  • Private Social Network: Collaboration and innovation through discussion forums
  • Recognition System: Points, badges, and leaderboards for peer recognition
  • Event Management: Seamless event hosting and RSVP management
  • Learning Groups: Topic-based communities for knowledge sharing
  • Gamification: Fun challenges and rewards to drive engagement
  • Mobile Apps: Native iOS/Android apps with offline support

Results

85%
Employee Engagement
10K+
Active Participants
50+
Learning Groups

The platform successfully transformed Asian Paints' workplace culture, fostering collaboration, recognition, and continuous learning. The gamification features drove unprecedented engagement levels, while the microlearning groups enabled employees to upskill and share knowledge seamlessly.

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