Enterprise Event App Deployment Success for RSA Archer Summit 2018

The Challenge

RSA Archer Suite holds leadership in the Gartner Magic Quadrant for integrated risk management. As a Dell/EMC subsidiary, RSA needed to deliver an exceptional digital experience for their flagship annual event—the RSA Archer Summit 2018.

The organization required rapid deployment of "an enterprise event mobile app that will ensure the delegates have the latest information at their fingertips."

Two critical requirements guided the platform selection:

1. Security – As a leader in cybersecurity and risk management, RSA demanded enterprise-grade security that would protect attendee data and maintain their reputation for security excellence.

1. Speed – With a tight timeline before the summit, RSA needed a solution that could be deployed quickly without sacrificing functionality or quality.

The stakes were high: delivering a subpar app experience would reflect poorly on a company whose entire business focuses on security and risk management excellence.

The Solution: webMOBI All-in-One Enterprise Event App

webMOBI delivered a comprehensive event management platform that met RSA's stringent requirements while exceeding attendee expectations.

The solution provided:

• Complete conference scheduling and agenda management
• Interactive maps for easy navigation
• Real-time notifications keeping attendees informed
• Integrated surveys for immediate feedback
• Enterprise-grade security architecture
• Scalability to support the summit's substantial attendance

The implementation demonstrated webMOBI's ability to serve enterprise clients with complex requirements and high standards.

Key App Features Delivered

1. Interactive Agenda

The agenda feature transformed how attendees engaged with the summit schedule:

• Real-time schedule updates ensuring attendees never missed changes
• Speaker details with biographies and session information
• Session descriptions helping attendees choose relevant content
• Personal schedule building allowing customized agendas
• Post-session feedback capability for continuous improvement
• Reminders and notifications for upcoming sessions

This feature proved particularly valuable during the multi-track conference, helping attendees navigate complex schedules and make informed decisions about which sessions to attend.

2. About Us

Comprehensive organization background and event context provided:

• RSA Archer Suite product information
• Company history and achievements
• Event goals and objectives
• Venue information and logistics
• Team contacts and support resources

This section oriented first-time attendees while reinforcing RSA's market leadership.

3. Contact Us

Direct organizer communication details including:

• Event support hotline
• Email contacts for specific departments
• Emergency contacts
• Technical support access
• Feedback submission channels

Easy access to support ensured quick resolution of any attendee questions or issues.

4. Speakers

A comprehensive presenter showcase featuring:

• Full speaker directory with professional headshots
• Detailed biographies highlighting expertise
• Session schedules showing when each speaker presented
• Presentation topics and descriptions
• Notifications for sessions with favorite speakers
• Social media links for continued engagement

Attendees could research speakers in advance and plan their schedules around specific thought leaders.

5. Documents and Videos

Session content distribution in multiple formats:

• Presentation slides (PDF and PowerPoint)
• Session recordings for on-demand viewing
• Supplementary materials and resources
• Case studies and white papers
• Product documentation

This feature extended the event's value far beyond the summit dates, creating an ongoing resource library for attendees.

6. Survey and Polling

Real-time attendee feedback collection through:

• Post-session surveys
• Speaker evaluations
• Overall event satisfaction ratings
• Feature requests for future events
• Live polls during sessions
• Net Promoter Score tracking

The feedback gathered informed improvements for subsequent summits and demonstrated ROI to stakeholders.

7. Exhibitors & Sponsors

Comprehensive vendor directory enabling enhanced interaction:

• Exhibitor profiles with company information
• Booth locations on interactive maps
• Product showcases with descriptions and images
• Lead capture for exhibitors to connect with interested attendees
• Appointment scheduling for one-on-one meetings
• Special offers exclusive to app users

This feature created significant value for sponsors while helping attendees discover solutions relevant to their needs.

8. Social Media Integration

Post-event engagement through multiple channels:

• Facebook integration for community building
• Twitter feeds with event hashtags
• Instagram photo sharing from the event
• LinkedIn networking opportunities
• Branded hashtags (#RSAArcherSummit2018) encouraging user-generated content
• Social walls displaying live social media activity

The social integration amplified the event's reach far beyond physical attendees, creating buzz and extending engagement.

The Results

The webMOBI app for RSA Archer Summit 2018 delivered exceptional results:

• Rapid deployment meeting aggressive timelines
• Enterprise-grade security protecting sensitive attendee data
• High adoption rates among summit attendees
• Excellent feedback from both attendees and organizers
• Seamless performance throughout the multi-day event
• Enhanced sponsor value through digital engagement

Most importantly, the app became an integral part of the summit experience, with attendees relying on it for navigation, scheduling, networking, and content access throughout the event.

About webMOBI

The platform offers integrated website, registration, ticketing, and mobile applications designed for enterprises hosting conferences, meetings, and large-scale events.

webMOBI's enterprise event solutions provide:

• Scalability from small meetings to massive conferences
• Security meeting enterprise IT requirements
• Customization reflecting your brand identity
• Integration with existing enterprise systems
• Analytics for data-driven decision making
• Support from dedicated account managers

Why Enterprise Organizations Choose webMOBI

The RSA Archer Summit case study demonstrates several key advantages:

1. Proven Enterprise Experience – Track record with Fortune 500 companies and industry leaders
2. Rapid Deployment – Quick turnaround without sacrificing quality
3. Security First – Enterprise-grade architecture and data protection
4. Comprehensive Features – All-in-one platform eliminating the need for multiple vendors
5. Reliability – Consistent performance even at scale
6. Expert Support – Dedicated teams ensuring event success

Conclusion

When RSA needed a trusted partner to power their flagship event, they chose webMOBI. The successful deployment of the RSA Archer Summit 2018 app demonstrates that webMOBI delivers enterprise-grade solutions that meet the demanding requirements of security-conscious organizations.

Whether you're planning a corporate meeting, industry conference, or global summit, webMOBI provides the technology platform and expert support needed to create exceptional attendee experiences.

--- Planning an enterprise event? Contact webMOBI to learn how we can help you deliver a secure, feature-rich event app that exceeds attendee expectations.