5 Seamless Technologies Transforming Retail Business

Posted on Leave a commentPosted in Beacon, Marketing, Mobile Apps, Retail, Technology

Technology has been an area of intense focus in retail industries as a way to achieve both the goals of decreasing cost and increasing revenue. When technology integrates with retail business, the retail industry will be rich with data from human interaction and algorithmic computations. Here are some evidences that evince that technology is leading […]

HOW BEACONS CAN ENGAGE FANS AT INDIAN PREMIER LEAGUE(IPL)-9? BEACON-EQUIPPED STADIUMS!!

Posted on Leave a commentPosted in Beacon, Events, India, Sports

The Indian Premier League (IPL 9), also known as Vivo IPL 2016, marks the ninth season of the IPL. The extravagant tournament is scheduled to be played between 8th of April and 29th of May. With matches spanning several cricket stadiums around the nation, including the largest of the lot, the Eden Gardens in West […]

How Proximity Marketing can drive Retail sales in India

Posted on 11 CommentsPosted in Beacon, Blog, Events, Retail

This article touches upon Proximity Marketing using “Beacon Technology” Proximity Marketing India ‘s retail market ,currently pegged at $600 billion is expected to almost double by 2020 .Key drivers for this growth are rapid urbanization , income expansion and increased consumerism .Organized retail is expected to triple to $180 billion and ecommerce quadruple to a […]